'Hateration' is what they call it! 
Take
note of these interesting words from Wiki:
coq (A trimming of cock feathers on a woman's hat)
cinq (The number five, as signified in dice or cards)
huzz (to buzz or murmur)
fruzz (to brush hair the wrong way)
Llanfairpwllgwyngyllgogerychwyrndrobwll
llantysiliogogogoch (the name of a Welsh village)
pneumonoultramicroscopicsilicovolcanoco
niosis (the name of some respiratory disease)
floccinaucinihilipilification ("the action of estimating as worthless")