I'm with jlewis.
This is one of those unwritten roles, that people know about, but don't want to acknowledge the importance of it.
I may get beat up, but....
Women are expected to cook, clean, and take care of children. The level of which they have to do each of these depend on who they married and the society they live in.
Men are expected to work, lead the family, and provide protection. The level of which we have to do this depends on what type of woman we married and, again, the society we live in.
Sometimes our roles blur, but generally they stay the same. Young couples like to live in equal relationship, but from my experience, it only lasts so long. These days a lot of people don't want to be EXPECTED to do certain things, but I think it's the fear of some form of mistreatment (being taken advantage of, abuse, or neglect). I love my wife, and I know that she does a lot more work around the house than I do (as far as the things I addressed in a woman's role), but I never neglect her. I'm thinking about surprising her with a trip to Thailand. I just need to get someone to watch the gremlins for a couple days. (She doesn't read LGM that much, so I'm not worried about her finding out.)

I do believe it is important. Can't marry a woman who's idea of dinner is bringing home a 10-piece bucket every night with Oreos for dessert. My son's mother can cook. GOOD LAWD she can cook!!!! I can cook too, but she still aint used to my exotic marinades and food choices. It would be so nice if we could share calamari under the stars. Then again, since she doesn't like it, that's just more for me. 
I'm like you too. I can cook, but I can't do "normal" food. Anytime I cook, it has to be gourmet-type food. Who wants to eat gourmet food all the time?! I know I don't!

You know, that just gave me a thought: all men want an exceptionally beautiful woman, but if you put one next to her that can "get it done", across multiple levels, she looks like a toy.