About pickups: yes, they do have a big impact on electric guitar tone BUT it is not an isolated component. In addition, while some models and variants have their devotes, they are not magical devices. They are actually rather simple electronic components that convert the mechanical energy of a vibrating metal string into electrical current and from that perspective, those cheap ceramic pickups do the job. Some people even prefer their tone to that of the higher-end AlNiCo pickups. And then too, consider how many people have changed out their AlNiCo American Standard pick ups for something supposedly "better" only to end up back to the originals.