What we have here.....is a basic I7-IV7-V7 chord progression which is a blues standard. If you want to really get a bluesy feel, try playing a B (per your example) pentatonic minor or B blues scale over the progression. You can also experiment with a B Mixolydian or B Dorian scale. The progression, BTW, is based on blues major but one of the hallmarks of the blues is that it deviates from the rules of normal diatonic harmony in that you can play dominant 7th chords in places where they technically don't belong and the use of minor scale melodies over major tonal harmonies.